In Hypnosis for Coaches, Jan Ferguson presents a compelling argument for why and how coaches should integrate professional hypnosis into their practices. The book begins by dismantling popular misconceptions about hypnosis, instead presenting it as a natural, everyday phenomenon that can be harnessed intentionally to help clients achieve breakthroughs.

Ferguson explains how hypnosis taps into the subconscious mind, where real behavior change happens, and why most coaching that only addresses the conscious mind falls short. The book outlines the scientific underpinnings of trance states, highlights the ethical considerations necessary for client-centered practice, and teaches coaches how to structure effective hypnotic sessions from start to finish. It discusses the immense professional advantages of certification and explores practical business strategies for marketing and positioning oneself as a premium hypno-coach.

Finally, Ferguson emphasizes that learning hypnosis doesn't replace a coach’s current skills but supercharges them, providing tools to create profound, lasting transformation in clients' lives.